As the leading global news agency, Reuters works relentlessly to bring news from the source and provide readers and viewers with unbiased and reliable information from the world around us. Every day, our journalists capture the first draft of history, without bias or agenda, to inform billions of people.Photojournalism plays a crucial role in documenting that history. Yet, with generative AI technology now available to anyone with internet access, it has become much easier to create visuals that can deceive or misinform. To make sure we can protect the trust we have built up over decades, we're always exploring innovative technologies. This is one big step forward.Many photojournalists worldwide rely on Canon technologies. As a leading global camera manufacturer, Canon understands the role images play in society and recognises the importance of preserving image authenticity. Working as part of the Content Authenticity Initiative (CAI) alliance, Canon wants to take meaningful measures to protect image outputs that serve the news community worldwide.
We previously tested authentication workflows using a mobile phone and Canon camera connected by WiFi with a Starling Lab prototype app which allowed for photographic metadata to be digitally signed on the device at the point of capture. For the technology to have a practical application in news gathering, it must be embedded into the cameras used by photojournalists in the field.
As the leading global news agency, Reuters works relentlessly to bring news from the source and provide readers and viewers with unbiased and reliable information from the world around us. Every day, our journalists capture the first draft of history, without bias or agenda, to inform billions of people.Photojournalism plays a crucial role in documenting that history. Yet, with generative AI technology now available to anyone with internet access, it has become much easier to create visuals that can deceive or misinform. To make sure we can protect the trust we have built up over decades, we're always exploring innovative technologies. This is one big step forward.Many photojournalists worldwide rely on Canon technologies. As a leading global camera manufacturer, Canon understands the role images play in society and recognises the importance of preserving image authenticity. Working as part of the Content Authenticity Initiative (CAI) alliance, Canon wants to take meaningful measures to protect image outputs that serve the news community worldwide.